Shop Wella Hair Colour & Haircare Online

Wella is one of the most trusted names in hair colour and haircare, and it's easy to see why. From salons to bathroom shelves across Australia, the Wella name is shorthand for reliable colour results and professional-grade care.

At SSS Hair, we stock the full range of Wella professional products, so whether you're a stylist restocking your back bar or someone colouring at home, you'll find genuine Wella hair products at prices that make sense.

Why Shop Wella at SSS Hair

Not all Wella products are created equal, and not every retailer sells the real thing. As an official stockist, we carry authentic Wella hair colour systems including Koleston Perfect, Color Touch, Shinefinity and Blondor, alongside the haircare ranges Wella is loved for.

That means predictable, salon-accurate colour results and formulas that are gentle enough for regular use, backed by Wella's decades of expertise in colour chemistry and hair health.

Wella Hair Colour: From Root Touch-Ups to Full Transformations

If you're after wella professional hair dye, our range covers every technique. Koleston Perfect delivers full grey coverage and permanent colour in over a hundred shades, while Color Touch offers a gentler demi-permanent option that blends rather than lifts.

For those chasing tone correction or shine without commitment, Shinefinity glazes refresh colour with zero lift, and Blondor lightening powders and wella professional toner formulas are the go-to for anyone lifting to blonde and neutralising brassiness. Pair any colour service with the matching Wella Welloxon developer to get the volume and processing right the first time.

Prefer something lower-maintenance? Wella's wella colour fresh mask range is a favourite for a reason: it's a 10-minute, no-mixing colour boost that deposits vibrant or tonal pigment while conditioning damaged strands. From Pearl Blonde to Lilac Frost and Cool Espresso, these masks work brilliantly as a top-up between salon visits or as a bold, semi-permanent statement in their own right.

If you'd rather stick with reds, coppers or ash tones, the Wella Professionals Color Fresh Semi-Permanent line offers the same no-fuss application in a more classic shade line-up.

Wella Shampoo, Conditioner and Treatments

Colour is only half the story - keeping it looking fresh depends on what you wash with afterwards. Our wella shampoo and conditioner range spans SP (System Professional) formulas built around specific hair concerns, from colour protection to hydration and scalp balance.

Look for the Colour Save duo to lock in vibrancy after a colour service, or the LuxeOil range if your hair needs intensive nourishment and shine. These aren't just everyday cleansers; they're formulated to extend the life of your colour investment and repair the damage that lightening or frequent styling can leave behind.

For hair that needs serious rebuilding, Wella's damage-repair formulas (in the spirit of Wella Ultimate Repair) focus on strengthening the hair fibre from within, rather than just coating the surface. Combined with SP LuxeOil Reconstructive Elixir, they're worth adding to your routine if your hair has been through bleach, heat styling or repeated colour changes.

Building a Complete Wella Routine

Most people don't need every product in the range - they need the right combination for their hair type and goals. A simple approach:

Colouring or covering greys? Start with Koleston Perfect or Color Touch, plus the correct volume developer.

Refreshing tone or adding shine? Reach for Shinefinity or a Colour Fresh Mask.

Maintaining colour-treated hair? Build a routine around SP shampoo and conditioner, finished with a leave-in oil or elixir.

Repairing damage? Layer in a bond-building treatment alongside your regular wash routine.

If you're shopping for Wella professional shampoo and conditioner or colour together, our Shampoo & Conditioner and Hair Colour collections make it easy to compare across brands, while our Coloured Hair and Damaged Hair concern pages can help you build out the rest of your aftercare routine.

Colourists and salons will also find everything they need - tint brushes, applicator bottles, capes and developers - in our Salon Professional range.

Frequently Asked Questions

Is Wella a salon-only brand?

Wella makes both professional-only formulas (like Koleston Perfect and Color Touch, typically used with a developer) and consumer-friendly options like Colour Fresh Mask, which anyone can apply at home without mixing.

What's the difference between Wella Color Touch and Shinefinity?

Color Touch is a demi-permanent colour that blends grey and adds tone with a small amount of lift, while Shinefinity is a zero-lift glaze designed purely to refresh tone and add shine without changing your natural level.

How do I choose the right Wella toner?

Match your toner to your base level: cooler, ash-based shades neutralise brassy yellow or orange tones after lightening, while warmer shades add richness back into over-toned or faded blonde.

Can I use Wella Colour Fresh Mask over permanent colour?

Yes - it's designed to sit on top of your existing colour to refresh vibrancy or shift tone temporarily, gradually fading over several washes.

Browse the full Wella range above, filter by product type or shade, and shop with confidence knowing every item is genuine, in-stock stock from an official Wella retailer.