K18 TripleBright oxidation defense purple shampoo 125ml

Breakthrough triple-action protection for brighter, longer-lasting blonde. The first triple-action purple shampoo to remove metals + minerals, neutralise existing brass, and defend against future brassiness for blonde like new, hair like new*. 

• 1 wash removes up to 3 months of brass from hard water*
• Neutralizes brassiness without staining or overtoning
• Ideal hair tone is restored and evened* for all highlighted and lifted tones
• Easy-to-apply foam
• Removes brass-inducing metals and minerals with ionic detox
• Neutralizes brassiness with precision violet technology that won’t stain or overtone
• Defends against future brass with biopolymer to help prevent reattachment of metals + minerals during washing
• To use: Apply foam shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse.