Oribe Bright Blonde Essential Priming Serum 100ml

Protect, tone and prime bleached or highlighted hair for flawless styling with Oribe’s Bright Blonde Essential Priming Serum. This purple-toned priming serum neutralises brassiness, nourishes each strand and shields against heat and styling damage. Infused with pearlised pigments, hydrating lavender flower extract and an illuminating complex, it tones, smooths and repairs — while delivering up to 230°C (450°F) heat protection.

Key Benefits

• Neutralises brassiness and balances tone in bleached and highlighted hair
• Primes hair for styling while preventing heat and styling damage
• Pearlised pigments and illuminating complex add brightness and shine
• Hydrating lavender flower extract smooths and repairs strands
• Heat protection up to 230°C / 450°F
• Colour and keratin treatment safe

How to Use

Dispense a small amount onto your palm and work through damp hair from root to tip before blow-drying or heat styling.