IGK BLONDE POP Purple Toning Shampoo 236ml

Moisture-rich formula boosts vibrancy, softness and shine. Instantly neutralize brass, soften strands, moisturize, and add shine with this blonde-enhancing shampoo. Treat blonde and highlighted hair to the ultimate balance between colour-toning pigments and essential moisture for reduced brassiness and a brighter, more vibrant look. Boosted with violet pigment, purple rice, and moisture-rich squalane to restore essential moisture, brilliance, and shine. This brand is Leaping Bunny-certified cruelty free

Features:

• Moisture-rich formula boosts vibrancy, softness, and shine
• Contains violet pigment and botanical extracts that brighten, reversing brassiness and dull tones
• Blended with squalene, a super emollient that rehydrates hair and replenishes moisture balance
• Infused with purple rice to condition hair and enhance shine
• Safe for all hair types, including coloured and chemically treated . Vegan, gluten-free, and colour-safe