{"product_id":"wella-professionals-ultimate-color-shampoo-step-1-travel-size-100ml","title":"Wella Professionals Ultimate Color Shampoo - Step 1, Travel size 100ml","description":"\u003cp data-start=\"334\" data-end=\"629\"\u003eMaintain vibrant, salon-fresh colour with Wella Ultimate Color Shampoo, expertly formulated to cleanse without stripping or fading your hair colour. This advanced shampoo gently removes impurities while helping to preserve colour intensity, leaving hair looking radiant and healthy for longer.\u003c\/p\u003e\n\u003cp data-start=\"631\" data-end=\"986\"\u003ePowered by a blend of \u003cstrong data-start=\"653\" data-end=\"711\"\u003eglycine, Pro-Vitamin B5, and Metal Purifier technology\u003c\/strong\u003e, it helps protect hair from free radical damage and removes colour-distorting metals, ensuring a cleaner, brighter finish. It also works to lock in moisture from root to tip, leaving hair soft, smooth, and manageable after every wash.\u003c\/p\u003e\n\u003cp data-start=\"988\" data-end=\"1336\"\u003eThe scalp-soothing, sulfate-free formula provides a gentle yet effective cleanse, making it ideal for colour-treated hair that needs extra care. With regular use as part of the Ultimate Color regimen, it helps maintain colour vibrancy for up to \u003cstrong data-start=\"1233\" data-end=\"1245\"\u003e10 weeks\u003c\/strong\u003e, while revitalizing hair from the very first wash. \u003c\/p\u003e\n\u003cp data-start=\"988\" data-end=\"1336\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1364\" data-end=\"1669\"\u003e\n\u003cli data-section-id=\"ib6dw5\" data-start=\"1364\" data-end=\"1398\"\u003eHelps \u003cstrong data-start=\"1372\" data-end=\"1396\"\u003eminimise colour fade\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"1uux3pv\" data-start=\"1399\" data-end=\"1444\"\u003eMaintains vibrancy for up to \u003cstrong data-start=\"1430\" data-end=\"1442\"\u003e10 weeks\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-section-id=\"8c2f25\" data-start=\"1445\" data-end=\"1489\"\u003eGently cleanses without stripping colour\u003c\/li\u003e\n\u003cli data-section-id=\"1xh1z0a\" data-start=\"1490\" data-end=\"1539\"\u003eDetoxifies hair from colour-distorting metals\u003c\/li\u003e\n\u003cli data-section-id=\"3zxzj8\" data-start=\"1540\" data-end=\"1584\"\u003eHydrates and softens with Pro-Vitamin B5\u003c\/li\u003e\n\u003cli data-section-id=\"ff32oo\" data-start=\"1585\" data-end=\"1622\"\u003eSulfate-free, pH-balanced formula\u003c\/li\u003e\n\u003cli data-section-id=\"11cq8fy\" data-start=\"1623\" data-end=\"1669\"\u003eLeaves scalp feeling soothed and refreshed\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":48506708525311,"sku":"wella658","price":21.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/5175\/8847\/files\/a93ed3a7-ecf3-4d27-b669-04ffc530a73b.jpg?v=1778642748","url":"https:\/\/ssshair.com.au\/products\/wella-professionals-ultimate-color-shampoo-step-1-travel-size-100ml","provider":"SSS HAIR","version":"1.0","type":"link"}