{"product_id":"pravana-permanent-creme-hair-color-90ml-4-20-4bvbv-bright-beige-brown","title":"Pravana Permanent Creme Hair Color 90ml - 4.20\/4BVbv Bright Beige Brown","description":"\u003cdiv style=\"text-align: left;\"\u003e\u003cspan style=\"font-family: Arial;\"\u003eChromaSilk’s superior dye load offers up to 100% gray coverage and rich vibrant colors. ChromaSilk is enriched with pure Silk and Keratin Amino Acids to provide shine, silkiness and long-lasting color. \u003cbr\u003eThe Beige family has a blue violet base. 4.20 has a brighter beige base.\u003cbr\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e \u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan style=\"font-family: Arial;\"\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan style=\"font-family: Arial;\"\u003eChromaSilk Hair Color is the finest, most versatile hair color in the professional industry with a low-level ammonia formula that preserves the integrity of the hair\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan style=\"font-family: Arial;\"\u003eSilk Amino Acids act as a color carrier to help drive color deep into hair’s cortex\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan style=\"font-family: Arial;\"\u003eKeratin Amino Acids strengthen hair’s fiber and help color adhere to the hair shaft\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan style=\"font-family: Arial;\"\u003eHigh-level dye load provides superior coverage of gray and allows for vibrant, rich, long-lasting color\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cspan style=\"font-family: Arial;\"\u003e• Paraben-free • Zero phthalates • No animal testing • Free from MEA and DEA • EPA and CARB compliant\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv style=\"text-align: left;\"\u003e \u003c\/div\u003e","brand":"PRAVANA","offers":[{"title":"Default Title","offer_id":48909765869823,"sku":"PVN0130","price":29.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/5175\/8847\/files\/a3bda0a7-1ceb-4178-82ea-4144cd805738.jpg?v=1785371945","url":"https:\/\/ssshair.com.au\/products\/pravana-permanent-creme-hair-color-90ml-4-20-4bvbv-bright-beige-brown","provider":"SSS HAIR","version":"1.0","type":"link"}