{"product_id":"kms-hair-play-beach-style-creme-100ml","title":"KMS Hair Play Beach Style Creme 100ml","description":"\u003cp\u003e\u003cspan style=\"font-size: medium;\"\u003eKMS HairPlay Beach Style Crème is a vegan styling crème that creates effortless beach texture while caring for the planet. Formulated with upcycled seaweed, it delivers a windswept, airy finish with weightless hydration and a touchable hold.\n\nThis lightweight crème builds natural-looking texture without adding shine, making it ideal for all hair types and textures, from straight to coily. It hydrates hair while allowing you to shape relaxed, tousled styles that feel soft and smooth. Infused with upcycled Sargassum seaweed sourced through a sustainable process, it helps reduce environmental impact while delivering reliable performance\u003c\/span\u003e\u003c\/p\u003e \u003ch2\u003e\u003cspan style=\"font-size:medium;\"\u003eFeatures:\u003c\/span\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size: medium;\"\u003eThis lightweight styling spray delivers hydration, airy texture, and touchable hold - perfect for creating effortless, beachy waves\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: medium;\"\u003eRun your fingers through your hair all day with this hair styling cream that offers a touchable hold, no stiff hair feel, and no shin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: medium;\"\u003eSuitable for all hair types and textures, from straight to coily\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: medium;\"\u003eThe vegan-friendly formula is free from sulphates, silicones, PEGs, and mineral oils, making it a clean and conscious choice for healthy, textured hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size: medium;\"\u003eIt’s formulated with upcycled seaweed sourced from clean beaches to support environmental sustainability\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Kms","offers":[{"title":"Default Title","offer_id":48134271729919,"sku":"kms137038","price":29.4,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0762\/5175\/8847\/files\/KMS-Hair-Play-Beach-Style-Creme-100ml-12191.jpg?v=1778485916","url":"https:\/\/ssshair.com.au\/products\/kms-hair-play-beach-style-creme-100ml","provider":"SSS HAIR","version":"1.0","type":"link"}