{"title":"Permanent Colour","description":null,"products":[{"product_id":"hi-lift-true-colour-hair-colour-creme-100g-tube","title":"Hi Lift True Colour Hair Colour Creme 100g Tube","description":"\u003cp style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; line-height: 30px; color: rgb(51, 51, 51); font-family: Montserrat, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center;\"\u003e\u003cstrong style=\"box-sizing: border-box; font-weight: bold;\"\u003eHi Lift True Colour is the essence of hair colouring.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; line-height: 30px; color: rgb(51, 51, 51); font-family: Montserrat, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center;\"\u003eA sensational palette of colours enriched with herbal extracts for added protection. TrueColour's formulation integrates high definition pigments for superior coverage, vibrant shine and lasting results.\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; line-height: 30px; color: rgb(51, 51, 51); font-family: Montserrat, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center;\"\u003e\u003cem style=\"box-sizing: border-box; font-style: italic;\"\u003eWarning: Recommended for professional use only. This product may contain ingredients that cause skin irritation. A preliminary test according to the accompanying directions should be made before use. Refer to packaging warning labels and instructions before use.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; line-height: 30px; color: rgb(51, 51, 51); font-family: Montserrat, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center;\"\u003e\u003cstrong style=\"box-sizing: border-box; font-weight: bold;\"\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; line-height: 30px; color: rgb(51, 51, 51); font-family: Montserrat, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center;\"\u003e \u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; line-height: 30px; color: rgb(51, 51, 51); font-family: Montserrat, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center;\"\u003eEnriched with herbal extracts provides superior condition \u0026amp; shine\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; line-height: 30px; color: rgb(51, 51, 51); font-family: Montserrat, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center;\"\u003e100gm tube 1:1.5 ratio\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 1rem; line-height: 30px; color: rgb(51, 51, 51); font-family: Montserrat, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center;\"\u003eMeches, ultra blondes, super reds, correctors\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; margin-top: 0px; margin-bottom: 0px; line-height: 30px; color: rgb(51, 51, 51); font-family: Montserrat, 'Helvetica Neue', Helvetica, Arial, sans-serif; font-size: 14px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial; text-align: center;\"\u003eMade in Italy\u003c\/p\u003e","brand":"Hi lift","offers":[{"title":"002 Violet Intensifier","offer_id":48134068863231,"sku":"HL-TC - 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